When netscape was controlling both it's browser and the mozilla infrastructures they had paid people doing evangelism.
What was that job's description :
"Netscape is building a new generation browser, based on standards written by the W3C, which is not compatible with NN4 and with IE, if you want your website to be useable you should change this and that, knowing that AOL, Compuserve users will be switched to this new browser". So people where paid to email/phone/write to various webmasters and websites in order for those to become standard compliant or at least being visible with gecko based browser. In those days evangelism was hard because gecko/opera was less than 2% of the market. Today our market share is 10+%, and I think it would be a wise move for the goalss set to the mozilla foundation to restart a evangelism campaign, this is the right moment to do it, because we the arrival of IE 7.0 webmasters and web application developers are going to change some of their habit, one smart move would be to use IE 7 to push standard adoption and thus get rid of all those web site design for IE.
There is imho a need to have a full time paid evangelist at the mozilla corporation, that would not focus only on the US but also on the other parts of the world. help from affiliates would be needed.
Then there might be a need to push standard adoption trhought efforts such as openweb, or trying to get sites like w3schools more open to other standards than IE.
I agree with Abdulkadir to some extent. Things are good in Germany, but we may not rely on just marketshare.
In other countries, where Netscape has never done evangelism (limited to UK, FR and DE in Europe, on top of BR, JA and US), there is still need for evangelism, as marketshare is not as good as in Germany.
It is to be reminded that most of the Devedge articles are now located on developer.mozilla.org, which is a Wiki, which means that they can be localized very easily by the community.
I don't think so. Market share works like an avalanche. Once you have it, everything else comes per se. In Germany eg. we have around 20% market share and no sane web developer would dare to ignore Firefox users.